About

An independent studio that builds companies

Senternet builds software the way we wish more software were built: small, fast, private, and finished. But shipping the app is usually the last part of the job. We build the whole thing, the company, the brand, the operations, and the go-to-market, the way a founder does, because on our own projects, we are the founders.

We run a portfolio of our own products: Premail, Comoji, Burly, and StockCar, and we built the non-profit Bee Ready from formation to app, told in full in our case studies. We take on a limited number of engagements for people who want that same end-to-end standard applied to their own venture.

Running our own companies keeps us honest. Everything we recommend (architectures, release pipelines, brand systems, operating cadence, privacy posture) is something we live with ourselves, in production, every day.

What we believe

  • One job, done well. Every product we ship has a single clear purpose. Scope creep is a bug.
  • Privacy is the default. Our apps run locally where possible, skip accounts where possible, and collect as little as possible.
  • Native feels better. When software lives on your Mac or iPhone, it should feel like it belongs there.
  • Shipping is a habit. Weekly releases beat quarterly plans. Momentum is a feature.
  • The app is the last ten percent. A product is only real once there's a company around it: brand, operations, and a way to reach the people it's for. We build all of it.

The founder

Senternet was founded by Matt Senter, a software engineer and product builder who has been shipping commercial software for nearly three decades. His personal site covers the stories behind the projects.